Vail Skin And Lashes
Vail Skin And Lashes, a premier medical spa in Vail, Colorado, specializes in resolving beauty concerns with a comprehensive range of 5-star treatments designed to streamline your beauty journey.
Vail Skin And Lashes
Vail Skin And Lashes, a premier medical spa in Vail, Colorado, specializes in resolving beauty concerns with a comprehensive range of 5-star treatments designed to streamline your beauty journey.
Project Overview
Client
Nikki Mills
Platform
Shopify
Release
2022
Services
Brand Identity & Collateral
Website Design
Site Copy
SEO & Blogs
Email Maketing
Social Media Management
Google Listing Optimization
Booking System Integration
Ongoing Maintenance
Project Overview
Client
Nikki Mills
Platform
Shopify
Release
2022
Services
Brand Identity & Collateral
Website Design
Site Copy
SEO & Blogs
Email Maketing
Social Media Management
Google Listing Optimization
Booking System Integration
Ongoing Maintenance
Transforming a Local Business into a Premier Online Destination
The Problem
Vail Skin And Lashes needed a cohesive brand identity and a robust digital presence to stand out in the competitive beauty and wellness market. When DefineMe connected with them, the business had an outdated booking system and a single-page website, limiting its ability to grow and engage with clients. They sought to expand their reach and boost online sales with effective SEO and e-commerce.
The Solution
DefineMe implemented a full-scale rebrand for Vail Skin And Lashes, creating an elevated brand identity and a visually engaging, multi-page website that reflects their luxury services. We developed a high-converting e-commerce store to streamline product sales, integrated a modern booking system to enhance client convenience, and built out specialty service packages like the Skier’s and Golfer’s specials to attract local clientele. Our ongoing SEO, social media management, and data-driven optimizations continue to drive engagement, growth, and visibility.
The Result
DefineMe’s comprehensive strategy transformed Vail Skin And Lashes online presence. With a 1,715% increase in website traffic, substantial growth in domain authority, and significant improvements in conversion rates, the business now enjoys a strong digital footprint. Due to the success of this approach, Vail Skin And Lashes has been able to expand its team, bringing on additional staff to meet growing demand.
Vail Skin And Lashes needed a cohesive brand identity and a robust digital presence to stand out in the competitive beauty and wellness market. When DefineMe connected with them, the business had an outdated booking system and a single-page website, limiting its ability to grow and engage with clients. They sought to expand their reach and boost online sales with effective SEO and e-commerce.
DefineMe implemented a full-scale rebrand for Vail Skin And Lashes, creating an elevated brand identity and a visually engaging, multi-page website that reflects their luxury services. We developed a high-converting e-commerce store to streamline product sales, integrated a modern booking system to enhance client convenience, and built out specialty service packages like the Skier’s and Golfer’s specials to attract local clientele. Our ongoing SEO, social media management, and data-driven optimizations continue to drive engagement, growth, and visibility.
DefineMe’s comprehensive strategy transformed Vail Skin And Lashes online presence. With a 1,715% increase in website traffic, substantial growth in domain authority, and significant improvements in conversion rates, the business now enjoys a strong digital footprint. Due to the success of this approach, Vail Skin And Lashes has been able to expand its team, bringing on additional staff to meet growing demand.
Reimagining Luxury with a Full Brand Transformation
We delivered a complete rebrand for Vail Skin And Lashes, creating a new logo, visual identity, and brand aesthetic that exudes luxury and quality. This refined brand identity helped position the business as a standout in the upscale Vail market.
Before
After
WEBSITE SERVICES
A One-Stop Shop for Luxury Beauty Services and Products
DefineMe crafted a comprehensive website for Vail Skin And Lashes that seamlessly combines luxury design with functional navigation. This high-end, user-friendly site offers clients easy access to service information, an integrated e-commerce store, and a streamlined booking experience—making it the go-to destination for all their beauty needs.
Unparalleled Visibility Through Targeted SEO
Over one year our comprehensive SEO campaign rapidly increased Vail Skin And Lashes organic reach and e-commerce sales.
1,715%
Increase in Website Traffic
1.23M
Organic Impressions Gained
17+
Point Rise in Domain Authority
6,379%
Growth In E-commerce Sales
50%
Yearly Increase in Guest Bookings
MARKETING SERVICES
Creating a Seasonal Hit: The Skier’s Special
From ideation to execution, DefineMe developed the Skier’s Special, a tailored service package that resonated with Vail’s seasonal clientele. Through strategic marketing, SEO, and promotional efforts, this offering drove 41.8% of total revenue from facials, making it a standout success in attracting local clients.
So grateful for my website! My business has been taken to a new level. My clients always compliment my website and how easy it is to make appointments and see what services we offer! Thank you DefineMe for your creativity and talent!
