TGS LAB
Located in Scottsdale, AZ, TGS Lab specializes in advanced beauty treatments and paramedical tattooing, empowering clients to rediscover their natural beauty with elegance and expertise.
TGS LAB
Located in Scottsdale, AZ, TGS Lab specializes in advanced beauty treatments and paramedical tattooing, empowering clients to rediscover their natural beauty with elegance and expertise.
Project Overview
Client
— Tiffany Stewart
Platform
— Shopify
Release
— 2024
Services
— Brand Strategy
— Brand Identity & Collateral
— Website Design
— Google Listing Optimization
Project Overview
Client
— Tiffany Stewart
Platform
— Shopify
Release
— 2024
Services
— Brand Strategy
— Brand Identity & Collateral
— Website Design
— Google Listing Optimization
Transforming Beauty Through a Thoughtful, Elevated Digital Presence
The Problem
TGS Lab initially approached Define Me with a simple, one-page website that didn’t fully convey the brand’s expertise or luxury appeal. Tiffany Stewart, founder of TGS Lab, needed a complete digital transformation to match the excitement of opening her first location and to communicate the confidence and beauty that TGS Lab offers its clients.
The Solution
Define Me crafted a luxurious yet approachable brand identity for TGS Lab, incorporating a custom logo featuring gradient dots symbolizing transformation—a nod to their paramedical tattoo services. We built a user-friendly Shopify website, structuring it around detailed service pages for offerings like Camouflage Tattoos, BB Glow, and Microneedling, making navigation effortless for clients. The website includes seamless booking integration through Vagaro, and Google Listing Optimization was implemented to enhance local visibility, solidifying TGS Lab’s position as a trusted beauty destination in Scottsdale.
The Results
Define Me’s personalized approach provided TGS Lab with a cohesive brand and digital presence that brought Tiffany’s vision to life. The stunning website, enhanced Google visibility, and carefully crafted brand identity set TGS Lab apart, positioning it as a premier destination for luxury beauty treatments in Scottsdale.
TGS Lab initially approached Define Me with a simple, one-page website that didn’t fully convey the brand’s expertise or luxury appeal. Tiffany Stewart, founder of TGS Lab, needed a complete digital transformation to match the excitement of opening her first location and to communicate the confidence and beauty that TGS Lab offers its clients.
Define Me crafted a luxurious yet approachable brand identity for TGS Lab, incorporating a custom logo featuring gradient dots symbolizing transformation—a nod to their paramedical tattoo services. We built a user-friendly Shopify website, structuring it around detailed service pages for offerings like Camouflage Tattoos, BB Glow, and Microneedling, making navigation effortless for clients. The website includes seamless booking integration through Vagaro, and Google Listing Optimization was implemented to enhance local visibility, solidifying TGS Lab’s position as a trusted beauty destination in Scottsdale.
Define Me’s personalized approach provided TGS Lab with a cohesive brand and digital presence that brought Tiffany’s vision to life. The stunning website, enhanced Google visibility, and carefully crafted brand identity set TGS Lab apart, positioning it as a premier destination for luxury beauty treatments in Scottsdale.
BRAND STRATEGY
A Strategic Foundation for Long-Term Beauty and Growth
Define Me created a targeted brand strategy that positioned TGS Lab as a trusted beauty expert, with a focus on client empowerment, market insights, and growth opportunities. This foundation allows TGS Lab to establish itself as a premier beauty destination while supporting future service expansion.
BRAND IDENTITY
Highlighting Confidence and Natural Beauty
Using gradient dots that represent transformation, Define Me designed a logo and visual identity that reflect TGS Lab’s approach to enhancing natural beauty. With a carefully selected color palette and custom collateral, TGS Lab’s brand now captures the elegance and expertise they bring to each treatment.
WEBSITE SERVICES
A Custom, Client-Centric Website for Beauty Services
Define Me crafted a tailored Shopify website for TGS Lab, optimized for ease of use and showcasing each beauty service. Integrated booking and SEO-enhanced service pages make the site both visually engaging and user-friendly, guiding clients from discovery to booking seamlessly.
TESTIMONIAL
The Define Me Impact
"I was referred to Define Me by a friend, and I am so glad I chose them from the many options available. Ariel is incredibly knowledgeable and thoughtful, taking the time to understand me and the specific needs of my business for my website. She grasped the vision I had in mind, and when she presented her work, I was moved to tears—it was exactly what I had hoped for and more! The website she created was stunning, requiring minimal revisions. I was impressed by her efficiency, quick turnaround, and the fact that she was always available to address any questions or concerns I had. I wouldn’t consider going to anyone else for my website needs, and I 100% recommend Ariel to anyone looking for a talented and reliable web designer. Additionally, her creativity shines through in her design work for marketing materials, making her a true asset for any business! Thank you so much Ariel! You truly are amazing!"
— Tiffany Stewart | Owner, TGS Lab
