TGS LAB

Located in Scottsdale, AZ, TGS Lab specializes in advanced beauty treatments and paramedical tattooing, empowering clients to rediscover their natural beauty with elegance and expertise.

TGS LAB

Located in Scottsdale, AZ, TGS Lab specializes in advanced beauty treatments and paramedical tattooing, empowering clients to rediscover their natural beauty with elegance and expertise.

 Project Overview 

Client
— Tiffany Stewart

Platform
— Shopify

Release
— 2024

Services
— Brand Strategy
— Brand Identity & Collateral
— Website Design
— Google Listing Optimization

View Live Site

 Project Overview 

Client
— Tiffany Stewart

Platform
— Shopify

Release
— 2024

Services
— Brand Strategy
— Brand Identity & Collateral
— Website Design
— Google Listing Optimization

View Live Site

Transforming Beauty Through a Thoughtful, Elevated Digital Presence

TGS Lab initially approached Define Me with a simple, one-page website that didn’t fully convey the brand’s expertise or luxury appeal. Tiffany Stewart, founder of TGS Lab, needed a complete digital transformation to match the excitement of opening her first location and to communicate the confidence and beauty that TGS Lab offers its clients.

BRAND STRATEGY

A Strategic Foundation for Long-Term Beauty and Growth

Define Me created a targeted brand strategy that positioned TGS Lab as a trusted beauty expert, with a focus on client empowerment, market insights, and growth opportunities. This foundation allows TGS Lab to establish itself as a premier beauty destination while supporting future service expansion.

BRAND IDENTITY

Highlighting Confidence and Natural Beauty

Using gradient dots that represent transformation, Define Me designed a logo and visual identity that reflect TGS Lab’s approach to enhancing natural beauty. With a carefully selected color palette and custom collateral, TGS Lab’s brand now captures the elegance and expertise they bring to each treatment.

WEBSITE SERVICES

A Custom, Client-Centric Website for Beauty Services

Define Me crafted a tailored Shopify website for TGS Lab, optimized for ease of use and showcasing each beauty service. Integrated booking and SEO-enhanced service pages make the site both visually engaging and user-friendly, guiding clients from discovery to booking seamlessly.

TESTIMONIAL

The Define Me Impact

"I was referred to Define Me by a friend, and I am so glad I chose them from the many options available. Ariel is incredibly knowledgeable and thoughtful, taking the time to understand me and the specific needs of my business for my website. She grasped the vision I had in mind, and when she presented her work, I was moved to tears—it was exactly what I had hoped for and more! The website she created was stunning, requiring minimal revisions. I was impressed by her efficiency, quick turnaround, and the fact that she was always available to address any questions or concerns I had. I wouldn’t consider going to anyone else for my website needs, and I 100% recommend Ariel to anyone looking for a talented and reliable web designer. Additionally, her creativity shines through in her design work for marketing materials, making her a true asset for any business! Thank you so much Ariel! You truly are amazing!"

— Tiffany Stewart | Owner, TGS Lab