Project Overview
Client
Tiffany Stewart
About
Located in Scottsdale, AZ, TGS Lab specializes in advanced beauty treatments and paramedical tattooing, empowering clients to rediscover their natural beauty with elegance and expertise.
Platform
Shopify
Release
2024
Services
Brand Strategy
Brand Identity & Collateral
Website Design
Google Listing Optimization
Transforming Beauty Through a Thoughtful, Elevated Digital Presence
The Problem
TGS Lab initially approached DefineMe with a simple, one-page website that didn’t fully convey the brand’s expertise or luxury appeal. Tiffany Stewart, founder of TGS Lab, needed a complete digital transformation to match the excitement of opening her first location and to communicate the confidence and beauty that TGS Lab offers its clients.
The Solution
DefineMe implemented a full-scale rebrand for Vail Skin And Lashes, creating an elevated brand identity and a visually engaging, multi-page website that reflects their luxury services. We developed a high-converting e-commerce store to streamline product sales, integrated a modern booking system to enhance client convenience, and built out specialty service packages like the Skier’s and Golfer’s specials to attract local clientele. Our ongoing SEO, social media management, and data-driven optimizations continue to drive engagement, growth, and visibility.DefineMe crafted a luxurious yet approachable brand identity for TGS Lab, incorporating a custom logo featuring gradient dots symbolizing transformation—a nod to their paramedical tattoo services. We built a user-friendly Shopify website, structuring it around detailed service pages for offerings like Camouflage Tattoos, BB Glow, and Microneedling, making navigation effortless for clients. The website includes seamless booking integration through Vagaro, and Google Listing Optimization was implemented to enhance local visibility, solidifying TGS Lab’s position as a trusted beauty destination in Scottsdale.
The Result
DefineMe’s personalized approach provided TGS Lab with a cohesive brand and digital presence that brought Tiffany’s vision to life. The stunning website, enhanced Google visibility, and carefully crafted brand identity set TGS Lab apart, positioning it as a premier destination for luxury beauty treatments in Scottsdale.
Highlighting Confidence and Natural Beauty
A Custom, Client-Centric Website for Beauty Services
The DefineMe Impact
"I was referred to DefineMe by a friend, and I am so glad I chose them from the many options available. Ariel is incredibly knowledgeable and thoughtful, taking the time to understand me and the specific needs of my business for my website. She grasped the vision I had in mind, and when she presented her work, I was moved to tears—it was exactly what I had hoped for and more! The website she created was stunning, requiring minimal revisions. I was impressed by her efficiency, quick turnaround, and the fact that she was always available to address any questions or concerns I had. I wouldn’t consider going to anyone else for my website needs, and I 100% recommend Ariel to anyone looking for a talented and reliable web designer. Additionally, her creativity shines through in her design work for marketing materials, making her a true asset for any business! Thank you so much Ariel! You truly are amazing!"
— Tiffany Stewart | Owner, TGS Lab
