Transformation Isn’t Just Our Service; It’s Our Story
DefineMe (verb)
/dəˈfīn mē/
- To embrace transformation and redefine oneself or one’s brand with authenticity and confidence.
- The process of evolving into your truest, most impactful form.
Synonyms: Growth, Change, Authenticity
DefineMe (verb)
/dəˈfīn mē/
- To embrace transformation and redefine oneself or one’s brand with authenticity and confidence.
- The process of evolving into your truest, most impactful form.
Synonyms: Growth, Change, Authenticity
Hi' i'm Ariel
I used to think success meant perfection. But I’ve learned that true growth comes from leaning into discomfort, redefining yourself, and embracing change. That’s why I created DefineMe—to help individuals and businesses like you navigate transformation with confidence.
Growing up on Orcas Island taught me the mindset to see possibilities everywhere—a perspective I bring to every project today.
Where It All Began
- In high school, I earned college credits through a program called Running Start, commuting by ferry to a neighboring island.
- I started a cheerleading squad because we didn’t have one (and why not?).
- I launched my first business at 18, designing matching outfits for dogs and their owners.
These experiences taught me resilience, creativity, and the power of embracing change—qualities I bring to every client partnership.
From media buying for top beauty brands—landing features in Cosmopolitan and Vogue—to founding DefineMe, I’ve always been passionate about helping others tell their stories authentically.
Today, DefineMe is a space where transformation and authenticity thrive. It’s about creating brands that feel as real and impactful as the people behind them.
I’m a Legit Serial Brander
Rebranding isn’t just something I do for clients—it’s been part of my own journey. I’ve rebranded DefineMe three times, each time peeling back layers to uncover a clearer, more authentic story. Now, I help clients navigate their own metamorphosis.
Why Elevate Now?
The world is shifting. Gen Z is shaping the future, local businesses are rising, and technology is evolving faster than ever. Staying relevant means adapting—and that’s where DefineMe comes in. Whether you’re refreshing your online presence or starting from scratch, I’m here to help you embrace what’s next.
What’s one step below crazy? Passionate. And that’s exactly what I bring to every project—a relentless passion to help you thrive. I know the struggles of building a business because i’ve been there.
With DefineMe, you’ll have a partner who:
- Cares deeply about your vision and success.
- Brings a mix of creative intuition and strategic expertise to the table.
- Helps you build a brand that’s authentic, impactful, and ready to grow.
It’s never too late to transform your business.
Let's Get This Party Started