Project Scope
Client
Kovey Kovalan
About
LifeAmore is a preventative health brand that empowers individuals through compassionate, AI-driven insights, guiding them toward proactive wellness and a healthier future.
Platform
Shopify
Services
Brand Identity & Collateral
Website Design
Site Copy
Custom Quiz
Release
2024
Preventive Health, Powered by AI
The Problem
LifeAmore needed a brand identity and digital presence that reflected its commitment to preventative healthcare, emphasizing both advanced AI technology and a compassionate, patient-centered approach. The challenge was to create a brand that felt personal and empowering, bridging the gap between cutting-edge technology and empathetic care.
The Solution
DefineMe developed a brand identity for LifeAmore, symbolized by the dolphin—a creature representing intelligence, compassion, and healing. We designed a custom Shopify website that integrates storytelling, a patient-first approach, and educational content, guiding users through LifeAmore’s preventative care mission. The site also includes an interactive quiz to engage visitors and provide tailored health insights, enhancing the experience of personalized care.
The Result
With DefineMe’s thoughtful approach, LifeAmore gained a cohesive brand and digital platform that resonate deeply with their target audience. The dolphin-inspired branding, intuitive website, and interactive quiz work together to create an experience that empowers individuals in their health journeys, connecting LifeAmore’s advanced AI technology with its mission to promote a healthier future.
Dolphin-Inspired for Compassion
An Engaging Digital Platform for Proactive Health Choices
Blending AI-Driven Health Insights With A Human Touch
"Ariel took the time to understand me as a surfer and our mission to extend lives through disease prevention using AI. With that, she creatively shaped our brand, arriving at the image of a dolphin—a perfect embodiment of intelligence, compassion, and healing. It was brilliant. She captured exactly the story I wanted to tell and brought it to life in a way that felt deeply personal and impactful. Everything clicked into place, and LifeAmore was born—a thoughtful fusion of “Life and More,” embodying a deep love for life. I couldn’t be more proud of what we achieved together, both in the creation of the brand and the website. It’s a reflection of a shared vision, brought to life through our collaboration."
— Kovey Kovalan | Founder, LifeAmore
