LifeAmore
LifeAmore is a preventative health brand that empowers individuals through compassionate, AI-driven insights, guiding them toward proactive wellness and a healthier future.
LifeAmore
LifeAmore is a preventative health brand that empowers individuals through compassionate, AI-driven insights, guiding them toward proactive wellness and a healthier future.
Project Overview
Client
Kovey Kovalan
Platform
Shopify
Release
2024
Services
Brand Identity & Collateral
Website Design
Site Copy
Custom Quiz
Project Overview
Client
Kovey Kovalan
Platform
Shopify
Release
2024
Services
Brand Identity & Collateral
Website Design
Site Copy
Custom Quiz
Defining Proactive Health with Empathy and Innovation
The Problem
LifeAmore needed a brand identity and digital presence that reflected its commitment to preventative healthcare, emphasizing both advanced AI technology and a compassionate, patient-centered approach. The challenge was to create a brand that felt personal and empowering, bridging the gap between cutting-edge technology and empathetic care.
The Solution
DefineMe developed a brand identity for LifeAmore, symbolized by the dolphin—a creature representing intelligence, compassion, and healing. We designed a custom Shopify website that integrates storytelling, a patient-first approach, and educational content, guiding users through LifeAmore’s preventative care mission. The site also includes an interactive quiz to engage visitors and provide tailored health insights, enhancing the experience of personalized care.
The Results
With DefineMe’s thoughtful approach, LifeAmore gained a cohesive brand and digital platform that resonate deeply with their target audience. The dolphin-inspired branding, intuitive website, and interactive quiz work together to create an experience that empowers individuals in their health journeys, connecting LifeAmore’s advanced AI technology with its mission to promote a healthier future.
LifeAmore needed a brand identity and digital presence that reflected its commitment to preventative healthcare, emphasizing both advanced AI technology and a compassionate, patient-centered approach. The challenge was to create a brand that felt personal and empowering, bridging the gap between cutting-edge technology and empathetic care.
DefineMe developed a brand identity for LifeAmore, symbolized by the dolphin—a creature representing intelligence, compassion, and healing. We designed a custom Shopify website that integrates storytelling, a patient-first approach, and educational content, guiding users through LifeAmore’s preventative care mission. The site also includes an interactive quiz to engage visitors and provide tailored health insights, enhancing the experience of personalized care.
With DefineMe’s thoughtful approach, LifeAmore gained a cohesive brand and digital platform that resonate deeply with their target audience. The dolphin-inspired branding, intuitive website, and interactive quiz work together to create an experience that empowers individuals in their health journeys, connecting LifeAmore’s advanced AI technology with its mission to promote a healthier future.
BRAND IDENTITY
A Dolphin-Inspired Brand for Compassionate, Preventative Health
DefineMe crafted a brand identity that embodies LifeAmore’s mission, using the dolphin as a symbol of intelligence, compassion, and healing. This thoughtful brand design supports LifeAmore’s patient-first philosophy and highlights their commitment to proactive care.
Branding the Future of Health
LifeAmore’s founder wanted more than a logo—he wanted a story that resonates. DefineMe delivered a unique brand identity, capturing LifeAmore’s commitment to prevention with the symbol of the dolphin, representing guidance and hope in the journey toward better health.
WEBSITE SERVICES
An Engaging Digital Platform for Proactive Health Choices
We designed a custom Shopify website that serves as both an educational resource and an empowering tool for health-conscious individuals. The website integrates storytelling and a custom quiz, providing visitors with personalized insights aligned with LifeAmore’s mission.
Blending AI-Driven Health Insights With A Human Touch
TESTIMONIAL
"The name DefineMe truly says it all. Ariel has an incredible ability to step into your shoes and tell your story in a way that captures the essence of who you are, shaping a personalized brand that feels authentic. After spending a decade navigating challenges with an entrepreneurial mindset, Ariel’s journey of transformation—moving from a technical perspective to a more empathetic one—was beautifully represented on her website through the metamorphosis of a monarch butterfly. This deeply resonated with me as an entrepreneur. I, too, needed to move away from a purely technical focus and find a way for our brand to truly connect with people, helping them live longer and healthier lives through AI, something I’ve been dedicated to for the past 15 years...
TESTIMONIAL
"Ariel took the time to understand me as a surfer and our mission to extend lives through disease prevention using AI. With that, she creatively shaped our brand, arriving at the image of a dolphin—a perfect embodiment of intelligence, compassion, and healing. It was brilliant. She captured exactly the story I wanted to tell and brought it to life in a way that felt deeply personal and impactful. Everything clicked into place, and LifeAmore was born—a thoughtful fusion of “Life and More,” embodying a deep love for life. I couldn’t be more proud of what we achieved together, both in the creation of the brand and the website. It’s a reflection of a shared vision, brought to life through our collaboration."
— Kovey Kovalan | Founder, LifeAmore
