Project Scope
Client
Erica Sietsma
About
Autofluencer is a groundbreaking brand partnership platform tailored for the motorsports and automotive aftermarket industries.
Platform
Shopify
Release
2024
Services
— Brand Strategy
— Website Design
A Platform for Bold Collaborations in Motorsports
The Problem
Autofluencer needed to transition from a rigid, code-based website to a more user-friendly platform. The previous setup restricted the owner from making essential updates, limiting their control and flexibility. They approached DefineMe for a solution that would not only provide them with a more accessible platform but also refine their brand and offerings to better connect with their target audience.
The Solution
DefineMe conducted a comprehensive brand strategy session with Autofluencer, diving deep into their business goals, audience demographics, and brand messaging. By exploring the core values and unique qualities that make Autofluencer stand out, we helped refine their vision and positioning. From this foundation, we built a dynamic Shopify website tailored to the automotive community, empowering the owner to independently manage and grow the site. Thorough training ensured they could maintain control over their brand’s digital evolution.
The Result
DefineMe conducted a comprehensive brand strategy session with Autofluencer, diving deep into their business goals, audience demographics, and brand messaging. By exploring the core values and unique qualities that make Autofluencer stand out, we helped refine their vision and positioning. From this foundation, we built a dynamic Shopify website tailored to the automotive community, empowering the owner to independently manage and grow the site. Thorough training ensured they could maintain control over their brand’s digital evolution.
















