Autofluencer

Autofluencer is a groundbreaking brand partnership platform tailored for the motorsports and automotive aftermarket industries. It connects influencers and brands to create impactful collaborations that drive engagement and growth within the automotive community.

Autofluencer

Autofluencer is a groundbreaking brand partnership platform tailored for the motorsports and automotive aftermarket industries. It connects influencers and brands to create impactful collaborations that drive engagement and growth within the automotive community.

 Project Overview 

Client
— Erica Sietsma

Platform
— Shopify

Release
— 2024

Services
— Brand Strategy
— Website Design

View Live Site

 Project Overview 

Client
— Erica Sietsma

Platform
— Shopify

Release
— 2024

Services
— Brand Strategy
— Website Design

View Live Site

A Platform for Bold Collaborations in Motorsports

Autofluencer needed to transition from a rigid, code-based website to a more user-friendly platform. The previous setup restricted the owner from making essential updates, limiting their control and flexibility. They approached Define Me for a solution that would not only provide them with a more accessible platform but also refine their brand and offerings to better connect with their target audience.

BRAND STRATEGY

Refining a Vision for Automotive Connections

Define Me led a strategic brand session to refine Autofluencer’s core objectives and positioning, aligning their offerings with the unique needs of the automotive and motorsports community.

WEBSITE SERVICES 

Empowering an Automotive Community with a Dynamic, User-Friendly Platform

Define Me transitioned Autofluencer to a dynamic, user-friendly Shopify website, designed to capture the brand’s energy and allow for easy management. The new site provides an engaging experience for users and a seamless editing experience for the owner.

We Unleashed Autofluencer’s Digital Horsepower With a Website Designed to Perform

“They knocked the cover off the ball in the first draft, I was blown away!”

“The process that Define Me takes you through is so powerful”

“They were able to help us hit our deadline”

“I got to see my website come alive”

"We're super pumped and were so grateful for all of the time that Ariel and Define Me took to put into our website. Thank you so much! We appreciate it and highly recommend!" 

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Erica Sietsma

Founder & CEO

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