Autofluencer
Autofluencer is a groundbreaking brand partnership platform tailored for the motorsports and automotive aftermarket industries. It connects influencers and brands to create impactful collaborations that drive engagement and growth within the automotive community.
Autofluencer
Autofluencer is a groundbreaking brand partnership platform tailored for the motorsports and automotive aftermarket industries. It connects influencers and brands to create impactful collaborations that drive engagement and growth within the automotive community.
Project Overview
Client
— Erica Sietsma
Platform
— Shopify
Release
— 2024
Services
— Brand Strategy
— Website Design
Project Overview
Client
— Erica Sietsma
Platform
— Shopify
Release
— 2024
Services
— Brand Strategy
— Website Design
A Platform for Bold Collaborations in Motorsports
The Problem
Autofluencer needed to transition from a rigid, code-based website to a more user-friendly platform. The previous setup restricted the owner from making essential updates, limiting their control and flexibility. They approached Define Me for a solution that would not only provide them with a more accessible platform but also refine their brand and offerings to better connect with their target audience.
The Solution
Define Me conducted a comprehensive brand strategy session with Autofluencer, diving deep into their business goals, audience demographics, and brand messaging. By exploring the core values and unique qualities that make Autofluencer stand out, we helped refine their vision and positioning. From this foundation, we built a dynamic Shopify website tailored to the automotive community, empowering the owner to independently manage and grow the site. Thorough training ensured they could maintain control over their brand’s digital evolution.
The Results
With Define Me’s full-service approach, Autofluencer gained a user-friendly, visually engaging platform that embodies their brand and community focus. The owner now has the tools and confidence to manage their online presence, driving engagement and growth within the automotive and motorsports industries.
Autofluencer needed to transition from a rigid, code-based website to a more user-friendly platform. The previous setup restricted the owner from making essential updates, limiting their control and flexibility. They approached Define Me for a solution that would not only provide them with a more accessible platform but also refine their brand and offerings to better connect with their target audience.
Define Me conducted a comprehensive brand strategy session with Autofluencer, diving deep into their business goals, audience demographics, and brand messaging. By exploring the core values and unique qualities that make Autofluencer stand out, we helped refine their vision and positioning. From this foundation, we built a dynamic Shopify website tailored to the automotive community, empowering the owner to independently manage and grow the site. Thorough training ensured they could maintain control over their brand’s digital evolution.
With Define Me’s full-service approach, Autofluencer gained a user-friendly, visually engaging platform that embodies their brand and community focus. The owner now has the tools and confidence to manage their online presence, driving engagement and growth within the automotive and motorsports industries.
BRAND STRATEGY
Refining a Vision for Automotive Connections
Define Me led a strategic brand session to refine Autofluencer’s core objectives and positioning, aligning their offerings with the unique needs of the automotive and motorsports community.
WEBSITE SERVICES
Empowering an Automotive Community with a Dynamic, User-Friendly Platform
Define Me transitioned Autofluencer to a dynamic, user-friendly Shopify website, designed to capture the brand’s energy and allow for easy management. The new site provides an engaging experience for users and a seamless editing experience for the owner.
We Unleashed Autofluencer’s Digital Horsepower With a Website Designed to Perform
“They knocked the cover off the ball in the first draft, I was blown away!”
“The process that Define Me takes you through is so powerful”
“They were able to help us hit our deadline”
“I got to see my website come alive”
"We're super pumped and were so grateful for all of the time that Ariel and Define Me took to put into our website. Thank you so much! We appreciate it and highly recommend!"
