Project Scope
Client
Stephanie Montes
About
Nue is the first boob tape brand created with all body types and skin tones in mind. Dedicated to inclusivity and quality, Nue offers innovative solutions for women to feel confident and supported.
Platform
Shopify
Services
Custom Shopify Website Development
Replatforming
SEO Optimization
Keyword-Based Blog Strategy
Email Marketing Flows
Interactive Quizzes for Engagement
Release
2022
Where Style Meets Strategy
The Problem
Nue approached DefineMe after facing challenges with a previous web developer, seeking a reliable team to build a high-performing Shopify website. They needed a digital presence that would effectively reflect their commitment to inclusivity and innovation while increasing visibility and engagement with a diverse audience.
The Solution
DefineMe developed a custom Shopify website for Nue, designed to showcase their inclusive range of products and optimized for accessibility. We implemented targeted SEO strategies, created engaging keyword-focused blogs, and developed dynamic Klaviyo email flows. Additionally, we built interactive quizzes to boost user engagement and increase email subscriptions, creating a more personalized customer journey.
The Result
DefineMe’s comprehensive strategy brought Nue’s vision to life, transforming their digital presence into a high-traffic, user-engaging storefront. With a fully optimized Shopify website, increased online visibility, and a growing subscriber base, Nue successfully strengthened its brand and connected with a wider audience. This holistic approach empowered Nue to stand out in a competitive market and foster lasting relationships with its customers.
A Digital Experience as Inclusive, Sleek, and Supportive as Nue’s Product Line
In just three months, DefineMe’s SEO strategy for Nue has delivered impressive gains in visibility and engagement.
Increase in Website Traffic
Organic Impressions Gained
Point Rise in Domain Authority
Ranking Keywords Driving Traffice
Subscriber Growth in Action
Boosted Engagement and Grew Nue’s Subscriber Base with Dynamic Email Flows and Interactive Quizzes
“I can't give DefineMe enough praise for what they created for my brand"
- Stephanie Montes | Founder & Beauty Editor















