Project Scope
Client
Parker Haleen
About
Parker Haleen offers powerful and fearless life coaching for courageous individuals seeking guidance, structure, and balance in their lives, empowering them to reach their full potential.
Platform
Shopify
Services
Brand Strategy
Brand Identity
Growth Consulting
Website Design
Email Marketing
Ongoing Support
Release
2022
Building a Fearless Brand for Transformative Coaching
The Problem
Starting his life coaching journey without a logo or website, Parker Haleen needed a strong, cohesive brand that would reflect his fearless, empowering coaching style. Without a defined brand or digital presence, his vision lacked the structure needed to connect with clients seeking heart-centered mentorship.
The Solution
DefineMe guided Parker through a deep, personalized brand strategy process to uncover the part of his coaching style and business goals. We worked closely to define his target audience, messaging, tone, and long-term vision, creating a brand that resonates with his mission. From this foundation, we developed a visually striking brand identity and custom website that reflect his fearless coaching philosophy. Ongoing growth consulting and email marketing continue to expand his reach, helping him connect with individuals seeking transformative mentorship.
The Result
DefineMe’s approach provided Parker with a fully realized brand and digital platform that communicate his vision with clarity and impact. Now equipped with a cohesive brand and dynamic online presence, Parker’s coaching business is positioned to grow, connecting him with clients who resonate with his mission.
A Deep-Dive Approach to Crafting an Authentic Brand
An Inviting Platform for Life-Changing Connections
“Beautiful and supportive, exactly what I needed for my business”
- Parker Haleen
Transformational Life Coach
Watch Parker's testimonial to hear how we helped craft a powerful brand that authentically captures his mission and connects deeply with his audience.
