E'MAR

E'MAR offers doctor-designed high heels that combine style and comfort, prioritizing foot health with patented technology created by foot and ankle surgeon Dr. Najwa Javed.

E'MAR

E'MAR offers doctor-designed high heels that combine style and comfort, prioritizing foot health with patented technology created by foot and ankle surgeon Dr. Najwa Javed.

 Project Overview

Client
— Najwa Javed

Platform
— Shopify

Release
— 2024

Services
— Website Design & Replatforming
— Site Copy
— SEO
— Ongoing Maintenance

View Live Site

 Project Overview

Client
— Najwa Javed

Platform
— Shopify

Release
— 2024

Services
— Website Design & Replatforming
— Site Copy
— SEO
— Ongoing Maintenance

View Live Site

Luxury Lootwear Meets Medical Technology

E’MAR initially approached Define Me with a unique technical challenge: their website was split between two platforms—one for displaying their brand story and another for e-commerce—which created limitations in SEO and analytics tracking. This setup made it difficult to build a cohesive online presence and effectively communicate the brand’s message of comfort-focused luxury.

WEBSITE DESIGN & REPLATFORMING

Streamlining Functionality for a Seamless Brand Experience

Define Me merged E’MAR’s dual platforms into a single, cohesive Shopify site, showcasing both product offerings and brand story. The new site structure enhances SEO, makes navigation intuitive, and allows E’MAR to connect with customers in a meaningful way.

SEO SERVICES

Optimized for Visibility and Foot Health Education

Leveraging Dr. Najwa Javed’s expertise as a foot and ankle surgeon, Define Me crafted SEO-driven content that highlights E’MAR’s patented comfort technology. By focusing on foot health and stylish comfort, we created sections dedicated to common foot conditions, insightful blogs, and targeted keywords. This strategic approach draws in audiences seeking both wellness and elegance, positioning E’MAR as a leader in health-focused, high-fashion footwear.

BRAND PHOTOSHOOT

Highlighting Style and Comfort with a Personal Touch

Define Me partnered with photographer Chris Henry Fotographie to capture E’MAR’s unique blend of style and comfort. Ariel, Define Me’s founder, modeled the shoes to bring authenticity and relatability to the brand’s imagery, creating a photoshoot that showcases the confidence and elegance E’MAR offers with every step.

Step Into Comfort and Luxury Design