E'MAR
E'MAR offers doctor-designed high heels that combine style and comfort, prioritizing foot health with patented technology created by foot and ankle surgeon Dr. Najwa Javed.
E'MAR
E'MAR offers doctor-designed high heels that combine style and comfort, prioritizing foot health with patented technology created by foot and ankle surgeon Dr. Najwa Javed.
Project Overview
Client
— Najwa Javed
Platform
— Shopify
Release
— 2024
Services
— Website Design & Replatforming
— Site Copy
— SEO
— Ongoing Maintenance
Project Overview
Client
— Najwa Javed
Platform
— Shopify
Release
— 2024
Services
— Website Design & Replatforming
— Site Copy
— SEO
— Ongoing Maintenance
Luxury Lootwear Meets Medical Technology
The Problem
E’MAR initially approached Define Me with a unique technical challenge: their website was split between two platforms—one for displaying their brand story and another for e-commerce—which created limitations in SEO and analytics tracking. This setup made it difficult to build a cohesive online presence and effectively communicate the brand’s message of comfort-focused luxury.
The Solution
Define Me consolidated E’MAR’s brand and e-commerce functions into a unified Shopify website, enabling consistent SEO optimization and detailed analytics tracking. The site redesign highlights Dr. Najwa Javed’s patented orthopedic technology, with sections dedicated to foot health, product features, and blog content aligned with targeted SEO keywords. This revamped website positions E’MAR as the go-to brand for stylish yet orthopedic-friendly heels, empowering women with options that don’t compromise on comfort.
The Results
The redesigned E’MAR website combines functionality and storytelling, elevating the brand’s digital presence and enabling customers to fully explore the unique health benefits of each shoe. With the ability to track analytics, execute SEO strategies, and showcase their mission-driven products, E’MAR is now set up for sustainable growth and an expanded reach.
E’MAR initially approached Define Me with a unique technical challenge: their website was split between two platforms—one for displaying their brand story and another for e-commerce—which created limitations in SEO and analytics tracking. This setup made it difficult to build a cohesive online presence and effectively communicate the brand’s message of comfort-focused luxury.
Define Me consolidated E’MAR’s brand and e-commerce functions into a unified Shopify website, enabling consistent SEO optimization and detailed analytics tracking. The site redesign highlights Dr. Najwa Javed’s patented orthopedic technology, with sections dedicated to foot health, product features, and blog content aligned with targeted SEO keywords. This revamped website positions E’MAR as the go-to brand for stylish yet orthopedic-friendly heels, empowering women with options that don’t compromise on comfort.
The redesigned E’MAR website combines functionality and storytelling, elevating the brand’s digital presence and enabling customers to fully explore the unique health benefits of each shoe. With the ability to track analytics, execute SEO strategies, and showcase their mission-driven products, E’MAR is now set up for sustainable growth and an expanded reach.
WEBSITE DESIGN & REPLATFORMING
Streamlining Functionality for a Seamless Brand Experience
Define Me merged E’MAR’s dual platforms into a single, cohesive Shopify site, showcasing both product offerings and brand story. The new site structure enhances SEO, makes navigation intuitive, and allows E’MAR to connect with customers in a meaningful way.
SEO SERVICES
Optimized for Visibility and Foot Health Education
Leveraging Dr. Najwa Javed’s expertise as a foot and ankle surgeon, Define Me crafted SEO-driven content that highlights E’MAR’s patented comfort technology. By focusing on foot health and stylish comfort, we created sections dedicated to common foot conditions, insightful blogs, and targeted keywords. This strategic approach draws in audiences seeking both wellness and elegance, positioning E’MAR as a leader in health-focused, high-fashion footwear.
BRAND PHOTOSHOOT
Highlighting Style and Comfort with a Personal Touch
Define Me partnered with photographer Chris Henry Fotographie to capture E’MAR’s unique blend of style and comfort. Ariel, Define Me’s founder, modeled the shoes to bring authenticity and relatability to the brand’s imagery, creating a photoshoot that showcases the confidence and elegance E’MAR offers with every step.
Step Into Comfort and Luxury Design
