Project Scope
Client
Dr. Najwa Javed
About
E'MAR offers doctor-designed high heels that combine style and comfort, prioritizing foot health with patented technology created by foot and ankle surgeon Dr. Najwa Javed.
Platform
Shopify
Services
Website Design & Replatforming
Site Copy
SEO
Ongoing Maintenance
Release
2024
Luxury Footwear Meets Medical Technology
The Problem
E’MAR initially approached DefineMe with a unique technical challenge: their website was split between two platforms—one for displaying their brand story and another for e-commerce—which created limitations in SEO and analytics tracking. This setup made it difficult to build a cohesive online presence and effectively communicate the brand’s message of comfort-focused luxury.
The Solution
DefineMe consolidated E’MAR’s brand and e-commerce functions into a unified Shopify website, enabling consistent SEO optimization and detailed analytics tracking. The site redesign highlights Dr. Najwa Javed’s patented orthopedic technology, with sections dedicated to foot health, product features, and blog content aligned with targeted SEO keywords. This revamped website positions E’MAR as the go-to brand for stylish yet orthopedic-friendly heels, empowering women with options that don’t compromise on comfort.
The Result
The redesigned E’MAR website combines functionality and storytelling, elevating the brand’s digital presence and enabling customers to fully explore the unique health benefits of each shoe. With the ability to track analytics, execute SEO strategies, and showcase their mission-driven products, E’MAR is now set up for sustainable growth and an expanded reach.
Streamlining Functionality for a Seamless Brand Experience
Optimized for Visibility and Foot Health Education
Leveraging Dr. Najwa Javed’s expertise as a foot and ankle surgeon, DefineMe crafted SEO-driven content that highlights E’MAR’s patented comfort technology. By focusing on foot health and stylish comfort, we created sections dedicated to common foot conditions, insightful blogs, and targeted keywords. This strategic approach draws in audiences seeking both wellness and elegance, positioning E’MAR as a leader in health-focused, high-fashion footwear.
DefineMe partnered with photographer Chris Henry Fotographie to capture E’MAR’s unique blend of style and comfort. Ariel, DefineMe’s founder, modeled the shoes to bring authenticity and relatability to the brand’s imagery, creating a photoshoot that showcases the confidence and elegance E’MAR offers with every step.
