LifeCore

LifeCore Group simplifies your health insurance experience with user-friendly tools, personalized guidance, and comprehensive support, ensuring a seamless process from initial consultation to ongoing health plan management.

LifeCore

LifeCore Group simplifies your health insurance experience with user-friendly tools, personalized guidance, and comprehensive support, ensuring a seamless process from initial consultation to ongoing health plan management.

Project Overview 

Client
Jason Paul

Platform
Shopify

Release
2024

Services
Refined Brand Identity & Collateral
Website Redesign
Site Copy

View Live Site

Project Overview 

Client
Jason Paul

Platform
Shopify

Release
2024

Services
Refined Brand Identity & Collateral
Website Redesign
Site Copy

View Live Site

Bringing Life to Health Insurance with a Nature-Inspired Brand

LifeCore’s existing brand identity lacked depth, relying solely on a single color, purple, to communicate their message. Their website felt limited, offering little guidance or support for clients trying to understand the complexities of health insurance. LifeCore needed an engaging brand identity and website that not only explained insurance terminology clearly but also helped clients feel empowered, informed, and supported in their journey.

BRAND IDENTITY

Creating an Empowering, Nature-Inspired Brand Identity

DefineMe brought new life to LifeCore’s brand with nature-inspired elements and a cohesive identity. The fresh logo, dynamic color palette, and outdoor visuals create a supportive, approachable look that resonates with clients and reflects LifeCore’s guiding mission.

WEBSITE SERVICES

An Educational, Client-Centered Platform

DefineMe transformed LifeCore’s website from a static, limited platform into a dynamic, user-friendly resource. With simplified insurance terminology and nature-inspired visuals, the redesigned site is easy to navigate and empowers clients to explore services with confidence. The result is a visually engaging, educational experience that brings LifeCore’s mission to life.

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“DefineMe’s work has exceeded our expectations!”

Jason J. Paul, CEO & Founder

“We will continue to partner with DefineMe as we grow and strive to improve our message and customer connections”

Hear from Jason J. Paul, the founder of LifeCore Group, as he shares his experience working with DefineMe to reimagine his brand.

Start Your Journey

Jason J. Paul

CEO & Founder