LifeCore
LifeCore Group simplifies your health insurance experience with user-friendly tools, personalized guidance, and comprehensive support, ensuring a seamless process from initial consultation to ongoing health plan management.
LifeCore
LifeCore Group simplifies your health insurance experience with user-friendly tools, personalized guidance, and comprehensive support, ensuring a seamless process from initial consultation to ongoing health plan management.
Project Overview
Client
— Jason Paul
Platform
— Shopify
Release
— 2024
Services
— Refined Brand Identity & Collateral
— Website Redesign
— Site Copy
Project Overview
Client
— Jason Paul
Platform
— Shopify
Release
— 2024
Services
— Refined Brand Identity & Collateral
— Website Redesign
— Site Copy
Bringing Life to Health Insurance with a Nature-Inspired Brand
The Problem
LifeCore’s existing brand identity lacked depth, relying solely on a single color, purple, to communicate their message. Their website felt limited, offering little guidance or support for clients trying to understand the complexities of health insurance. LifeCore needed an engaging brand identity and website that not only explained insurance terminology clearly but also helped clients feel empowered, informed, and supported in their journey.
The Solution
Define Me revitalized LifeCore’s brand with a nature-inspired identity, adding hiking and outdoor elements that align with their mission to help clients navigate health insurance with confidence. We crafted an approachable logo and visual elements that reflect LifeCore’s commitment to guiding clients with clarity. The website was redesigned on WordPress with dynamic pages that break down insurance terminology into simple, easy-to-read content, turning the site into a powerful educational resource. LifeCore’s catchphrase, “We Can Help,” became a central theme, guiding the brand’s tone and design to ensure clients feel supported.
The Results
Define Me’s holistic approach transformed LifeCore’s brand and digital presence into an engaging, client-centered experience. With a fresh identity, an intuitive website, and clear, accessible language, LifeCore now has a brand that builds trust and empowers clients. The new site not only strengthens client relationships but also serves as a valuable educational tool for understanding health insurance.
LifeCore’s existing brand identity lacked depth, relying solely on a single color, purple, to communicate their message. Their website felt limited, offering little guidance or support for clients trying to understand the complexities of health insurance. LifeCore needed an engaging brand identity and website that not only explained insurance terminology clearly but also helped clients feel empowered, informed, and supported in their journey.
Define Me revitalized LifeCore’s brand with a nature-inspired identity, adding hiking and outdoor elements that align with their mission to help clients navigate health insurance with confidence. We crafted an approachable logo and visual elements that reflect LifeCore’s commitment to guiding clients with clarity. The website was redesigned on WordPress with dynamic pages that break down insurance terminology into simple, easy-to-read content, turning the site into a powerful educational resource. LifeCore’s catchphrase, “We Can Help,” became a central theme, guiding the brand’s tone and design to ensure clients feel supported.
Define Me’s holistic approach transformed LifeCore’s brand and digital presence into an engaging, client-centered experience. With a fresh identity, an intuitive website, and clear, accessible language, LifeCore now has a brand that builds trust and empowers clients. The new site not only strengthens client relationships but also serves as a valuable educational tool for understanding health insurance.
BRAND IDENTITY
Creating an Empowering, Nature-Inspired Brand Identity
Define Me brought new life to LifeCore’s brand with nature-inspired elements and a cohesive identity. The fresh logo, dynamic color palette, and outdoor visuals create a supportive, approachable look that resonates with clients and reflects LifeCore’s guiding mission.
WEBSITE SERVICES
An Educational, Client-Centered Platform
Define Me transformed LifeCore’s website from a static, limited platform into a dynamic, user-friendly resource. With simplified insurance terminology and nature-inspired visuals, the redesigned site is easy to navigate and empowers clients to explore services with confidence. The result is a visually engaging, educational experience that brings LifeCore’s mission to life.
Before
After
“Define Me’s work has exceeded our expectations!”
“We will continue to partner with Define Me as we grow and strive to improve our message and customer connections”
Hear from Jason Paul, the founder of LifeCore Group, as he shares his experience working with Define Me to reimagine his brand.
