LifeCore’s existing brand identity lacked depth, relying solely on a single color, purple, to communicate their message. Their website felt limited, offering little guidance or support for clients trying to understand the complexities of health insurance. LifeCore needed an engaging brand identity and website that not only explained insurance terminology clearly but also helped clients feel empowered, informed, and supported in their journey.

DefineMe revitalized LifeCore’s brand with a nature-inspired identity, adding hiking and outdoor elements that align with their mission to help clients navigate health insurance with confidence. We crafted an approachable logo and visual elements that reflect LifeCore’s commitment to guiding clients with clarity. The website was redesigned on WordPress with dynamic pages that break down insurance terminology into simple, easy-to-read content, turning the site into a powerful educational resource. LifeCore’s catchphrase, “We Can Help,” became a central theme, guiding the brand’s tone and design to ensure clients feel supported.

DefineMe’s holistic approach transformed LifeCore’s brand and digital presence into an engaging, client-centered experience. With a fresh identity, an intuitive website, and clear, accessible language, LifeCore now has a brand that builds trust and empowers clients. The new site not only strengthens client relationships but also serves as a valuable educational tool for understanding health insurance.