Project Scope
Client
Dr. Amy Tomlinson
About
Dr. Amy Tomlinson is an award-winning and board-certified gynecologist
Platform
Shopify
Services
Brand Identity & Collateral
Website Design & Replatforming
Site Copy
SEO & Blogs
Social Media Management
Google Listing Optimization
Newspaper Ads
Ongoing Maintenance
Release
2024
Redefining Patient Centered Care in a Competitive Market
The Problem
Faced with the challenge of growing her patient base in an oversaturated market, Dr. Amy Tomlinson partnered with DefineMe to help distinguish her practice in a highly competitive landscape.
The Solution
DefineMe implemented a comprehensive, multi-channel strategy to elevate Dr. Tomlinson’s brand and connect with her ideal patient demographic. We started with a cohesive brand identity that highlights her unique approach, crafted a user-friendly website replatformed for performance, and optimized her Google listing for local search visibility. Our approach extended to engaging social media management, targeted SEO and blogs, and compelling site copy to increase search ability and engagement. Additionally, we reinforced her visibility through newspaper ads and provided ongoing maintenance to ensure sustained growth.
The Result
DefineMe’s full-service approach led to transformative results for Dr. Tomlinson’s practice. Website traffic surged by 3,785%, and her social media reach expanded by 3 million accounts, bringing over 8,000 new followers. With enhanced visibility and a cohesive brand, her practice saw a 50% increase in patient volume and secured a prominent position in her market.
Blending Natural Inspiration with a Refined Brand Identity
A Digital Home That Connects, Engages, and Inspires Patients
Results with Local SEO Precision
Six months into our SEO campaign, we’ve driven impressive growth through targeted strategies and local SEO, boosting visibility, authority, and engagement.
Increase in Website Traffic
Organic Impressions Gained
Point Rise in Domain Authority
Increase in Patient Volume
Earning Editorial Coverage Through Social Strategy
By strategically using local hashtags, we captured the attention of the community’s newspaper, leading to an editorial feature. This organic media coverage highlighted Dr. Amy Tomlinson’s expertise and expanded her reach, strengthening her reputation within the area.
Local Reach Through Targeted Print Ads
We developed a compelling newspaper ad campaign for Dr. Amy Tomlinson’s practice, designed to capture local attention and build brand awareness. This targeted approach helped establish her presence within the community and attract new patients.
Building a Relatable and Trusted Social Presence
Starting with just 100 followers, we helped Dr. Tomlinson’s social media grow to over 8,000 by creating authentic, engaging content that balances expertise with personality. Through a mix of educational posts, humor, and interactive content, we connected her practice with a broader audience and deepened engagement with existing followers, positioning her as a trusted and relatable voice.
Increase In Followers
Accounts Reached
Accounts Engaged
"Define Me was able to read my mind and deliver content that is in my voice"
- Dr. Amy Tomlinson
Award-winning Gynecologist
