Dr. Amy Tomlinson
Dr. Amy Tomlinson is an award-winning and board-certified gynecologist who supports patients at every stage of their healthcare journey, offering services ranging from first-time birth control to bio-identical hormone replacement for long-term quality of life.
Dr. Amy Tomlinson
Dr. Amy Tomlinson is an award-winning and board-certified gynecologist who supports patients at every stage of their healthcare journey, offering services ranging from first-time birth control to bio-identical hormone replacement for long-term quality of life.
Project Overview
Client
Dr. Amy Tomlinson
Platform
Shopify
Release
2024
Services
Brand Identity & Collateral
Website Design & Replatforming
Site Copy
SEO & Blogs
Social Media Management
Google Listing Optimization
Newspaper Ads
Ongoing Maintenance
Project Overview
Client
Dr. Amy Tomlinson
Platform
Shopify
Release
2024
Services
Brand Identity & Collateral
Website Design & Replatforming
Site Copy
SEO & Blogs
Social Media Management
Google Listing Optimization
Newspaper Ads
Ongoing Maintenance
Redefining Patient-Centered Care in a Competitive Market
The Problem
Faced with the challenge of growing her patient base in an oversaturated market, Dr. Amy Tomlinson partnered with DefineMe to help distinguish her practice in a highly competitive landscape.
The Solution
DefineMe implemented a comprehensive, multi-channel strategy to elevate Dr. Tomlinson’s brand and connect with her ideal patient demographic. We started with a cohesive brand identity that highlights her unique approach, crafted a user-friendly website replatformed for performance, and optimized her Google listing for local search visibility. Our approach extended to engaging social media management, targeted SEO and blogs, and compelling site copy to increase search ability and engagement. Additionally, we reinforced her visibility through newspaper ads and provided ongoing maintenance to ensure sustained growth.
The Result
DefineMe’s full-service approach led to transformative results for Dr. Tomlinson’s practice. Website traffic surged by 3,785%, and her social media reach expanded by 3 million accounts, bringing over 8,000 new followers. With enhanced visibility and a cohesive brand, her practice saw a 50% increase in patient volume and secured a prominent position in her market.
Faced with the challenge of growing her patient base in an oversaturated market, Dr. Amy Tomlinson partnered with DefineMe to help distinguish her practice in a highly competitive landscape.
DefineMe implemented a comprehensive, multi-channel strategy to elevate Dr. Tomlinson’s brand and connect with her ideal patient demographic. We started with a cohesive brand identity that highlights her unique approach, crafted a user-friendly website replatformed for performance, and optimized her Google listing for local search visibility. Our approach extended to engaging social media management, targeted SEO and blogs, and compelling site copy to increase search ability and engagement. Additionally, we reinforced her visibility through newspaper ads and provided ongoing maintenance to ensure sustained growth.
DefineMe’s full-service approach led to transformative results for Dr. Tomlinson’s practice. Website traffic surged by 3,785%, and her social media reach expanded by 3 million accounts, bringing over 8,000 new followers. With enhanced visibility and a cohesive brand, her practice saw a 50% increase in patient volume and secured a prominent position in her market.
BRANDING SERVICES
Blending Natural Inspiration with a Refined Brand Identity
We crafted a brand identity that balances organic inspiration with a refined, professional tone, making Dr. Tomlinson’s practice truly memorable.
WEBSITE SERVICES
A Digital Home That Connects, Engages, and Inspires Patients
With a focus on accessibility, search optimization, and visibility, we built Dr. Amy Tomlinson’s website to connect with her patients in meaningful ways. Using targeted SEO strategies, the website enhances searchability while offering clear pathways for patients to learn, engage, and take action—ultimately supporting both growth and patient connection.
Results with Local SEO Precision
Six months into our SEO campaign, we’ve driven impressive growth through targeted strategies and local SEO, boosting visibility, authority, and engagement.
3,785%
Increase in Website Traffic
54.48k
Organic Impressions Gained
5+
Point Rise in Domain Authority
50%
Increase in Patient Volume
By strategically using local hashtags, we captured the attention of the community’s newspaper, leading to an editorial feature. This organic media coverage highlighted Dr. Amy Tomlinson’s expertise and expanded her reach, strengthening her reputation within the area.
We developed a compelling newspaper ad campaign for Dr. Amy Tomlinson’s practice, designed to capture local attention and build brand awareness. This targeted approach helped establish her presence within the community and attract new patients.
SOCIAL MEDIA SERVICES
Expanding Reach and Engagement Through Social Media
Starting with just 100 followers, we helped Dr. Tomlinson’s social media grow to over 8,000 by creating authentic, engaging content that balances expertise with personality. Through a mix of educational posts, humor, and interactive content, we connected her practice with a broader audience and deepened engagement with existing followers, positioning her as a trusted and relatable voice.
8,000+
Increase In Followers
3M+
Accounts Reached
169K+
Accounts Engaged
"DefineMe was able to read my mind and deliver content that is in my voice"
Hear from Dr. Amy Tomlinson as she shares her journey with DefineMe, reflecting on how our partnership transformed her brand and helped her practice grow.
