Haus of Hendo
Haus of Hendo is an exclusive, custom streetwear brand and thriving community where individuals come together to embrace their uniqueness and make a bold statement.
Haus of Hendo
Haus of Hendo is an exclusive, custom streetwear brand and thriving community where individuals come together to embrace their uniqueness and make a bold statement.
Project Overview
Client
Amber Hendo
Platform
Shopify
Release
2023
Services
Brand Strategy
Refined Brand Identity
Website Design
Site Copy
Project Overview
Client
Amber Hendo
Platform
Shopify
Release
2023
Services
Brand Strategy
Refined Brand Identity
Website Design
Site Copy
Empowering Expression Through Custom Streetwear
The Problem
Amber Henderson originally managed two separate fashion brands without a unified identity. She needed a cohesive brand strategy and a strong digital presence to elevate her custom streetwear line and gain recognition in the fashion industry.
The Solution
DefineMe conducted a deep brand strategy session, combining Amber’s two brands into one, Haus of Hendo. We refined her identity with a distinct color palette and logo, capturing her vision for bold, exclusive streetwear. We then designed a visually striking website that emphasizes storytelling and makes her brand instantly recognizable. This digital transformation impressed the PHX Fashion Week committee, helping secure her invitation to walk the runway.
The Results
DefineMe’s full-service approach provided Haus of Hendo with a unified brand identity and a high-impact website that supports Amber’s bold vision. The website's engaging design and storytelling elevated her brand, helping her secure a spot at PHX Fashion Week in 2023.
Amber Henderson originally managed two separate fashion brands without a unified identity. She needed a cohesive brand strategy and a strong digital presence to elevate her custom streetwear line and gain recognition in the fashion industry.
DefineMe conducted a deep brand strategy session, combining Amber’s two brands into one, Haus of Hendo. We refined her identity with a distinct color palette and logo, capturing her vision for bold, exclusive streetwear. We then designed a visually striking website that emphasizes storytelling and makes her brand instantly recognizable. This digital transformation impressed the PHX Fashion Week committee, helping secure her invitation to walk the runway.
DefineMe’s full-service approach provided Haus of Hendo with a unified brand identity and a high-impact website that supports Amber’s bold vision. The website's engaging design and storytelling elevated her brand, helping her secure a spot at PHX Fashion Week in 2023.
BRAND STRATEGY
Building a Unified Brand for Bold Streetwear
DefineMe guided Haus of Hendo through a brand strategy workshop, merging two separate brands into one unified identity. We helped define her target audience, messaging, and a distinct look that positions Haus of Hendo to stand out.
WEBSITE SERVICES
An Impactful Digital Presence That Turns Heads
We designed a custom website for Haus of Hendo that showcases Amber’s unique pieces, engaging visitors through storytelling and visual appeal. The PHX Fashion Week committee praised the website, which was instrumental in securing her runway debut.
PROMO VIDEO SERVICES
Capturing the Haus of Hendo’s Spirit
To showcase Haus of Hendo’s unique streetwear in a way that captures attention instantly, DefineMe produced a custom promotional video for the website. This fast-paced, eye-catching video encapsulates the brand's bold aesthetic and offerings in just a few seconds. Through impactful visuals and dynamic transitions, the video reinforces Haus of Hendo’s brand story, leaving a memorable impression and drawing visitors further into the site.
"From the beginning I saw that DefineMe took a genuine interest in my brand and my goals and what I had insight for my vision"
