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MEET ARIEL, FOUNDER OF DEFINEME
I’ve been through every version of the founder journey — the pivot, the four rebrands, the burnout, and the breakthrough.
Each iteration of DefineMe brought me closer to who I really am and the work I’m meant to do.
The Shift From “Supposed To” AUTHENTICALLY YOU
When I first launched DefineMe, I followed all the rules — polished blue tones, muted colors, corporate copy. It worked… until it didn’t.
The truth? I was building from who I thought I needed to be, not who I actually was.
Transformation Stories
“ARIEL reads my mind. She created content that sounds exactly like me and helped increase my patient volume by 50%.”
Dr. Amy Tomlinson | Award-Winning Gynecologist
“ARIEL completely transformed our digital presence. Her creativity, strategy, and technical skill delivered results no agency ever could.”
Dr. Najwa Javed | Founder, EMAR Italy
“ARIEL helped me put what was within me into a website. She brought clarity to my mission and made it beautiful and aligned.”
Parker Haleen | Transformational Life Coach
“ARIEL isn’t just my web designer — she’s my business partner. Her insight and guidance have helped me grow from solo to a thriving team.”
Nicki Mills | Founder, Vail Skin & Lashes
“ARIEL knocked the cover off the ball on the first draft. She took our vision and turned it into a site that finally matches our company’s potential.”
Erica Sietsma | Founder & CEO, Autofluencer
“ARIEL helped us cut through the noise and connect with people. Her work exceeded expectations and we’ll keep partnering as we grow.”
Jason Paul | Founder, LifeCore
“After a terrible past experience, ARIEL was a total game-changer. She rebuilt our website beautifully and made the entire process stress-free.”
Stephanie Montes | Founder, Nue
“ARIEL took a genuine interest in my brand and transformed my vision into a professional, high-impact website that opened real opportunities.”
Amber | Founder, Haus of Hendo
“ARIEL reads my mind. She created content that sounds exactly like me and helped increase my patient volume by 50%.”
Dr. Amy Tomlinson | Award-Winning Gynecologist
“ARIEL completely transformed our digital presence. Her creativity, strategy, and technical skill delivered results no agency ever could.”
Dr. Najwa Javed | Founder, EMAR Italy
“ARIEL helped me put what was within me into a website. She brought clarity to my mission and made it beautiful and aligned.”
Parker Haleen | Transformational Life Coach
“ARIEL isn’t just my web designer — she’s my business partner. Her insight and guidance have helped me grow from solo to a thriving team.”
Nicki Mills | Founder, Vail Skin & Lashes
“ARIEL knocked the cover off the ball on the first draft. She took our vision and turned it into a site that finally matches our company’s potential.”
Erica Sietsma | Founder & CEO, Autofluencer
“ARIEL helped us cut through the noise and connect with people. Her work exceeded expectations and we’ll keep partnering as we grow.”
Jason Paul | Founder, LifeCore
“After a terrible past experience, ARIEL was a total game-changer. She rebuilt our website beautifully and made the entire process stress-free.”
Stephanie Montes | Founder, Nue
“ARIEL took a genuine interest in my brand and transformed my vision into a professional, high-impact website that opened real opportunities.”
Amber | Founder, Haus of Hendo
“ARIEL reads my mind. She created content that sounds exactly like me and helped increase my patient volume by 50%.”
Dr. Amy Tomlinson | Award-Winning Gynecologist
“ARIEL completely transformed our digital presence. Her creativity, strategy, and technical skill delivered results no agency ever could.”
Dr. Najwa Javed | Founder, EMAR Italy
“ARIEL helped me put what was within me into a website. She brought clarity to my mission and made it beautiful and aligned.”
Parker Haleen | Transformational Life Coach
“ARIEL isn’t just my web designer — she’s my business partner. Her insight and guidance have helped me grow from solo to a thriving team.”
Nicki Mills | Founder, Vail Skin & Lashes
“ARIEL knocked the cover off the ball on the first draft. She took our vision and turned it into a site that finally matches our company’s potential.”
Erica Sietsma | Founder & CEO, Autofluencer
“ARIEL helped us cut through the noise and connect with people. Her work exceeded expectations and we’ll keep partnering as we grow.”
Jason Paul | Founder, LifeCore
“After a terrible past experience, ARIEL was a total game-changer. She rebuilt our website beautifully and made the entire process stress-free.”
Stephanie Montes | Founder, Nue
“ARIEL took a genuine interest in my brand and transformed my vision into a professional, high-impact website that opened real opportunities.”
Amber | Founder, Haus of Hendo
“ARIEL reads my mind. She created content that sounds exactly like me and helped increase my patient volume by 50%.”
Dr. Amy Tomlinson | Award-Winning Gynecologist
“ARIEL completely transformed our digital presence. Her creativity, strategy, and technical skill delivered results no agency ever could.”
Dr. Najwa Javed | Founder, EMAR Italy
“ARIEL helped me put what was within me into a website. She brought clarity to my mission and made it beautiful and aligned.”
Parker Haleen | Transformational Life Coach
“ARIEL isn’t just my web designer — she’s my business partner. Her insight and guidance have helped me grow from solo to a thriving team.”
Nicki Mills | Founder, Vail Skin & Lashes
“ARIEL knocked the cover off the ball on the first draft. She took our vision and turned it into a site that finally matches our company’s potential.”
Erica Sietsma | Founder & CEO, Autofluencer
“ARIEL helped us cut through the noise and connect with people. Her work exceeded expectations and we’ll keep partnering as we grow.”
Jason Paul | Founder, LifeCore
“After a terrible past experience, ARIEL was a total game-changer. She rebuilt our website beautifully and made the entire process stress-free.”
Stephanie Montes | Founder, Nue
“ARIEL took a genuine interest in my brand and transformed my vision into a professional, high-impact website that opened real opportunities.”
Amber | Founder, Haus of Hendo
